Today, I suggest you a little trip to the colorful world of Jonna, the talented designer and artist behind the brand Jonna Saarinen. I discovered her on Etsy (yes, I know, Etsy again…:-) But trust me it’s such a gold mine…) and Jonna accepted to share with you the origins of her brand, her inspirations, coming projects, etc. With her objects at home that give so much energy and good vibes, we can only feel so good… Enjoy the interview!
Hi Jonna! Can you tell us a little bit about yourself and what “jonnasaarinen” is all about?
Hello! Jonna Saarinen is my adventure in ink & screen print that started when I was a student at the Royal College of Art. It was born out of my love for everything nostalgic, Scandinavian design and most importantly screen print!
When did you become interested in Screen Printed Textiles and Homeware and making your first creations? Where did your creative journey begin?
My journey really started, when years ago I was studying fashion and I was given a screen printing kit for beginners as a gift. I very quickly left fashion, and went to study textile design and eventually specialised in printed textiles.
I have always wanted to work with my hands though, and as a child my dream was to be a carpenter, so it has really been a journey of a lifetime!
Where does your inspiration come from? Can you please describe your creative process?
The whole story behind my Hundreds & Thousands collection started long ago when I was growing up by the sea in south west Finland. Summers used to be long & hot and time spent running bare feet in the forest with my grandmother, and everything seemed to be possible. My grandmother had an amazing style of hand knitted cardigans, wooly socks and patterned dresses, and she has been the greatest inspiration of all to me. You can really never have too much pattern or colour!
My creative process always start my mark making and drawing, which I often do in black and white, before transferring my designs to the silk screen. When I start printing my designs come to life, and a big part of the process is to play with colours and mix inks iutil you find what you are looking for.
A song that could represent your work?
“Summer Holiday” by Cliff Richard and the Shadows
Apart from creating things, what do you do? What kind of artist are you?
I am a Volkswagen camper van fanatic, and a lot my time goes to looking after & restoring our baby blue 1979 van. I am also a history geek, into collecting old things and growing tomatoes, As an artist I would say I am very liberal and colourful.
If you had to use three words to describe yourself, what would it be?
Nostalgic, happy & caring.
What do you think motivates others to buy handmade?
Its the idea of getting something that is not off the shelf and has been made with love. I think its also about having items that can make your home very personal!
If you could have one super power, what would it be and why?
Ooh this is difficult! I would like to be able to fly!
The Eldorado for your shop/creations? What do you dream of?
I dream of being able to continue what I am doing and do it successfully, so I can live happily by doing something that I love.
What would be your advice to young artists, starting their own business?
Don’t give up (you will get there!) and network, its the best thing when you have others support who are in similar situations as you.
Do you have any upcoming news to share with the readers about your business such as upcoming events, new items, sales, etc.?
I will be launching my new collection next year, which will be a continuation of the existing Hundreds & Thousands family, and I am super excited about that!
One last thing you would like to say to your readers?